'YOUR comeback' Post Covid-19 business reopening.
Great comebacks are the stuff of legend. Elvis’s Las Vegas years, the return of Take That, even the reinvention of the Wispa chocolate bar by Cadbury’s.
And if you’re a business that’s on the verge of reopening, or just getting restarted after some downtime during the coronavirus, you’ll want to create your own bit of magic for a post-COVID comeback.
But here’s the rub: it won’t just be business as usual when the economy reopens. Whatever your market sector, service or product, it’s true that there will be some pent-up demand. There will be some people desperate to be able to get out there and spend money as shops and businesses reopen. But remember that your competitors won’t have been standing still during the lockdown.
Other businesses will have been preparing new propositions, services, products or marketing strategies during this time. So if you’ve just been waiting, twiddling your thumbs until the time comes to reopen your business, there’s a very real danger you’ll be left behind. Your competitors will have been busy taking steps to come back stronger and better, so that’s what you need to do too to get ahead of the game.
Just like how Take That came back with a new, mature look and sound, and Elvis came back drenched in glitter and flares, you need a little something extra to get back out there and compete for customers.
After all, if you want your customers to invest in you, you’re going to need to invest in them. In short, if you want your customers to love you, you need to show them some love first.
But if all this sounds a bit daunting, don’t worry: there are plenty of simple strategies you can implement to make sure your business will thrive in the post-COVID economy. Here a few tips to help push your business ahead:
Listen to what your customers have been saying
Look at customer feedback – when you’re busy, it’s easy to put off looking at those Google reviews or Trust Pilot responses. But now’s your opportunity to respond to them. Most criticism can be constructive if taken in the right way. Is there a theme to customer complaints? If so, take action on it!
Look at refining your product
Do you have a particular item or service that doesn’t sell well or only delivers small margins? Now could be a great time to streamline your offering and maximise the profitability of your business.
Create enticing promotional offers
It’s sale time! Product or service promotions, especially for first-time customers, is a great way to bring in new business – and if you do a good job, you’ll get them coming back for more
Make your customers' journey as simple as possible
Does your business involve any unnecessary paperwork or hoops to jump through for customers? If so, now’s your chance to get rid of it.
Give something back
Customer loyalty is a valuable commodity, so perhaps you can offer exclusive services for regular customers or discounts for returning users/buyers. You could even offer incentives such as charitable donations to good causes of a customer’s choosing.
One of the most effective ways you can keep your customers coming back to you, though, is by giving them something that makes everything about being one of your customers easy, by giving them something more than your competitors are. Creating your business its own mobile app will put you front and centre on your customer's phone screen. And with PushNote.co.uk, you can make beautiful, effective mobile apps with great features and gain push notifications marketing without any coding knowledge. Start your 30-day free trial today on our website.